Your Right Hand

My Virtual Assistant Limited


Creating First Class Podcasts

Posted on November 07, 2012 by Justine Curtis - My Virtual Assistant

Don’t be baffled by the terminology, podcasting is simply the production of audio content which people can download from a web page and listen to either through their computer or on an MP3 player like an iPod or mobile phone.

You don’t need any special equipment or training to record and produce a podcast and it is a great way of communicating because people can listen to it at their own convenience, wherever they may be. I often listen to them during a coffee break at my desk, or download a whole series to listen to while running or on a car journey.

The real strength of podcasts is they enable you to engage in such a powerful way with your audience. People who you have never met will hear your voice and connect with you in a way that is much more compelling than simply providing the same content in written form on your web site.

So how can you go about creating first class podcasts?

1. Know your material. It probably goes without saying but if you speak about a topic that you know inside and out, such as yourself or your area of expertise, you can give people real value.

2. Know your audience. Who are you aiming your podcast at; prospects, customers or a particular sector of your audience? What level of knowledge do they already have about your subject? Do your homework and know who you are speaking to so you can gauge their expertise so that you don’t talk down to them or above their knowledge level.

Keep your eyes open next week for two more tips.

To offload some of your daily work burden, why not download our Information Pack and find out how you can get some professional support. www.my-va.com

Comments

comments

Leave a Reply


  • RSS Latest News

    • Is Your Web Site Current?
      You know how it is, you spend a small fortune and a large amount of effort getting your web site up and running only for the information to become obsolete faster than you can say ‘the web site needs updating’. So you go back to the original designer who wants another small fortune for updating […]
    • Circulating Your Articles Online
      Posting articles in article directories, press release directories, and other websites, can be a great way to build an audience and generate inbound links to your website or blog. Hundreds of directories exist, some ideal for all types of content and others highly specialised. Simply provide your articles and we can submit your articles so […]
    • Who Answers Your Telephone?
      I’m sure like most solo professionals, entrepreneurs and small businesses you spend a fair amount of time, money and effort marketing your product or service. Your prospect hears or sees your marketing messages, decides that they like you, trust you and finally (drum roll please) they want to work with you. They pick up the […]
    • Posting Small Ads and Local Ads Online
      If you sell a product or service and want the maximum exposure possible, posting to online classifieds can be a great way to get the word out. But posting ads on a regular basis to a number of sites and cities can be exceptionally time-consuming. If you can give us an ad template, a list […]
    • Is Your Web Site No 1 In Google?
      You don’t need us to tell you that if you are running a business the best way to be found online is to be at the top of the search engines. So are you on page one for your most appropriate keywords? The quickest way to get to the top and be found by your […]
    • Is There A Budding Writer Within You?
      Have you ever thought that you know more than enough about your particular business expertise to write a book about it? Or have you written articles or newsletters on a particular topic and thought that if only there were enough hours in the day, it could all be pulled together into an ebook or downloadable […]
    • Web Site Registration and Form Filling
      Do you have any idea how many hours a week you spend filling in forms? It can be online with web sites that require you to register to access certain articles and information, to sign up for newsletters, or post your contact information for other visitors to see, or offline with application forms, etc. All […]
    • Are You One To Chat?
      Are you one of those people who have a huge amount of information to give about your particular area of interest, and could talk and talk endlessly and passionately about your subject? Have you ever thought about imparting that knowledge through a tele-class or tele-seminar? Running a tele-class or tele-seminar is a great way to […]


↑ Top