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Effective Email Marketing – Part 8 0

Posted on August 13, 2017 by Justine Curtis - My Virtual Assistant

Tell Your Readers What To Do

So, do you want them to go to your website to read the rest of the articles, or download something for free? Do you want them to purchase a product or service? If so, give them a reason to do it now rather than later, and provide a link to click, so they can buy it now. If you do not tell them what to do next, they will not do anything apart from read your ezine and delete it. Tell them what to do, and, provided that they are interested, they will do it.

Click here for more tips: http://www.my-virtualassistant.co.uk/my-virtual-assistant-news/hints-and-tips-ezine-archive/articles/top-ezine-housekeeping-rules/

 

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Effective Email Marketing – Part 7 0

Posted on August 11, 2017 by Justine Curtis - My Virtual Assistant

Invite Interaction

Do not forget to ask your readers for their comments, questions or future topics they would like to see covered. The whole point of writing an ezine or newsletter is to build a relationship with your prospects and invite further interaction. You want them to take the next step by picking up the telephone or sending you an email. Make it clear that not only is this an acceptable way of contacting you, but the best way.

Click here for more tips: http://www.my-virtualassistant.co.uk/my-virtual-assistant-news/hints-and-tips-ezine-archive/articles/top-ezine-housekeeping-rules/

Effective Email Marketing – Part 6 0

Posted on August 06, 2017 by Justine Curtis - My Virtual Assistant

Send Useful Information

One of marketing’s basic rules is to know your target market well. Know their interests and things about which they like to be kept informed. If you come across information that you feel would be useful to your target audience, add it to your ezine (crediting the author or source, of course). The more useful the information you provide, the more likely your readers are to stay subscribed.

Click here for more tips: http://www.my-virtualassistant.co.uk/my-virtual-assistant-news/hints-and-tips-ezine-archive/articles/top-ezine-housekeeping-rules/

Effective Email Marketing – Part 5 0

Posted on August 04, 2017 by Justine Curtis - My Virtual Assistant

Get The Balance Right

It can be very tempting to fill each of your ezines with information about your latest service or product, and, indeed, your readers will be expecting to hear a certain amount of that. But, do not forget also to include some free tips or an advice spot. Giving a measured amount of free information marks you as an expert in your field, and a generous one at that.

Click here for more tips: http://www.my-virtualassistant.co.uk/my-virtual-assistant-news/hints-and-tips-ezine-archive/articles/top-ezine-housekeeping-rules/

Effective Email Marketing – Part 4 0

Posted on July 30, 2017 by Justine Curtis - My Virtual Assistant

Send Messages At Reasonable Intervals

Do not use your ezine in the same way as you would Twitter or a blog. Your subscribers have given you permission to send them information, but, if you abuse it, they will soon be sorry they did. The result will be that they will leave your list just as quickly as they subscribed to it. Send updates once or twice a month and leave it at that.

Click here for more tips: http://www.my-virtualassistant.co.uk/my-virtual-assistant-news/hints-and-tips-ezine-archive/articles/top-ezine-housekeeping-rules/

Effective Email Marketing – Part 3 0

Posted on July 28, 2017 by Justine Curtis - My Virtual Assistant

Use A Proper Email Delivery System

When you first start sending out email newsletters, it is very tempting to send them using your normal email delivery service, such as Outlook. After all, it is free and already there on your desktop. However, internet service providers frown upon mass mailing, and you will find very quickly that your email address will be blacklisted and you may be banned from sending any email. There are many legitimate ezine delivery services available whose costs are minimal; use one to manage your mailing list.

Click here for more tips: http://www.my-virtualassistant.co.uk/my-virtual-assistant-news/hints-and-tips-ezine-archive/articles/top-ezine-housekeeping-rules/

Effective Email Marketing – Part 2 0

Posted on July 23, 2017 by Justine Curtis - My Virtual Assistant

If you use a proper ezine delivery service such as 1 Shopping Cart, Constant Contact, Aweber or Vertical Response, your subscribers will go through what is known as a ‘double opt-in’. This means that, after submitting their email address through your website form or other link asking them to sign up for your newsletter, they will receive an email asking them to confirm their subscription by clicking on a link within it. This is key, as it stops third parties from adding subscribers without their knowledge.

Click here for more tips: http://www.my-virtualassistant.co.uk/my-virtual-assistant-news/hints-and-tips-ezine-archive/articles/top-ezine-housekeeping-rules/

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Effective Email Marketing – Part 1 0

Posted on July 21, 2017 by Justine Curtis - My Virtual Assistant

We all know the benefits of sending out an email newsletter to our prospects and clients. In the following article we will look at some housekeeping rules which will ensure that you follow the strict etiquette of internet marketing, while presenting yourself and your business in a professional and ethical way.

Make sure your subscribers actually subscribed.

There is nothing more annoying than being inundated with unsolicited sales emails. We all hate it. If you are boosting your subscriber list by adding email addresses from business cards you have picked up, trawling the yellow pages or your local Chamber of Commerce’s mailing list, your messages risk not only going straight to the junk mail folder, but also alienating people with whom you might have established good working relationships. Make sure the owner of the email address has requested that you send them information, or, at the very least, has agreed to receive it.

Click here for more tips: http://www.my-virtualassistant.co.uk/my-virtual-assistant-news/hints-and-tips-ezine-archive/articles/top-ezine-housekeeping-rules/

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Article Syndication and Distribution Services 0

Posted on July 16, 2017 by Justine Curtis - My Virtual Assistant

We all know that writing for your audience and getting those articles in front of new prospects is a great way of promoting your business. But did you know that that you can use articles to improve your listings in the search engines and position yourself as an expert to contact by journalists writing about your particular field?

At My Virtual Assistant, we provide an Article Distribution service that includes the syndication of your articles to online article directory web sites. All you have to do is write about your favourite topic, and we can distribute the articles across the internet providing you with lots of ongoing free publicity for years to come.

For detailed information about the latest pricing, services and packages available, please visit My Virtual Assistant to download our latest information pack.

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Keeping An Eye On Cash Flow 0

Posted on July 14, 2017 by Justine Curtis - My Virtual Assistant

Business advisors will tell you that one of the main reasons small businesses fail is cash flow. That is either they are not financed correctly in the first place, with sufficient funds to see them through the startup phase, or that slow paying, or worse non-paying customers are destroying the financial health of the business.

When running a solo or small business there are two main reasons given as to why collecting payments from your clients can become an issue. Firstly it may be that you are so busy doing whatever it is that you do in order to make money, that you simply lose track of who has paid and which payments are late. Secondly, particularly if you are a solo business, there can be a level of embarrassment when the only person that can call the customer asking for the invoice to be paid, is the same person who provided the service.

Whatever the reason, it is imperative that you manage your cash flow effectively or you will soon be out of business. You should have a cash flow forecast that is made up of expected receipts and disbursements for the following 3 months (as a minimum) with some room for the unexpected factored in. With this information to hand you can easily see any potential difficult spots.

Once you have put together your cash flow forecast, it’s a good idea to take a close look at the expenses part of the forecast. Look for where you can cut some costs or find alternative suppliers, and think about what items are nice to have, but not essential to your business.

With the expenses under control you must make sure that the receipt part of the equation is taken care of with an effective collection system. Whichever system you use for issuing your customer invoices, set up a system for following up late payments. Get into the habit of issuing statements and following up by email, telephone or letter depending what is appropriate for you and your business. If you are uncomfortable with this, or feel it is not an appropriate task for you, as the business owner, to perform, the team at My Virtual Assistant can do this for you.

For detailed information about the latest pricing, services and packages available, please visit My Virtual Assistant to download our latest information pack.

  • RSS Latest News

    • Effective Email Marketing – Part 8
      Tell Your Readers What To Do So, do you want them to go to your website to read the rest of the articles, or download something for free? Do you want them to purchase a product or service? If so, give them a reason to do it now rather than later, and provide a link […]
    • Effective Email Marketing – Part 7
      Invite Interaction Do not forget to ask your readers for their comments, questions or future topics they would like to see covered. The whole point of writing an ezine or newsletter is to build a relationship with your prospects and invite further interaction. You want them to take the next step by picking up the […]
    • Effective Email Marketing – Part 6
      Send Useful Information One of marketing’s basic rules is to know your target market well. Know their interests and things about which they like to be kept informed. If you come across information that you feel would be useful to your target audience, add it to your ezine (crediting the author or source, of course). […]
    • Effective Email Marketing – Part 5
      Get The Balance Right It can be very tempting to fill each of your ezines with information about your latest service or product, and, indeed, your readers will be expecting to hear a certain amount of that. But, do not forget also to include some free tips or an advice spot. Giving a measured amount […]
    • Effective Email Marketing – Part 4
      Send Messages At Reasonable Intervals Do not use your ezine in the same way as you would Twitter or a blog. Your subscribers have given you permission to send them information, but, if you abuse it, they will soon be sorry they did. The result will be that they will leave your list just as […]
    • Effective Email Marketing – Part 3
      Use A Proper Email Delivery System When you first start sending out email newsletters, it is very tempting to send them using your normal email delivery service, such as Outlook. After all, it is free and already there on your desktop. However, internet service providers frown upon mass mailing, and you will find very quickly […]


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